Paytm launches its own mini app store

Paytm launches its own mini app store
Image source : Paytm

Paytm’s move is maybe an on the spot fallout of Google mandating that developers listed on its Play Store use its request service


Paytmmini app storePlay Store

Digital payments firm Paytm has launched a mini-app store to support Indian developers, in an exceedingly direct challenge to Google’s dominance within the area.
Image source : Paytm

The launch of the store follows the payment app being briefly aloof from Google’s Play Store on eighteen Sept for violating developer tips on real-money play.


While the removal of the app could also be a trigger, Paytm’s move is maybe an on the spot fallout of Google mandating that developers listed on its Play Store use its request service. Google levies a half-hour commission on any dealings created for a digital product or service through its in-app request system.

Paytm aforesaid the mini-app store can help developers take their merchandise to the plenty and is providing listing and distribution of those mini-apps at intervals its app. Rival PhonePe launched its in-app platform in june 2018 and rebranded it to PhonePe Switch in october 2019.


More than three hundred apps, together with decathlon, Ola, Rapido, Netmeds, 1MG, Domino’s dish, FreshMenu, NoBroker, have joined the Paytm app store, the corporate aforesaid.

Last week, startup founders like Paytm’s Vijay Shekhar Sharma and Razorpay’s Harshil Mathur, together with fifty alternative founders, mentioned the chance of building associate Indian app store to challenge Google.

In a separate move, trade body web and Mobile Association of india (Iamai), that has several startups as members, wanted a collective strategy to tackle the difficulty. in an exceedingly note on twenty nine Sept, Iamai aforesaid it's seeking a gathering with its founder members to know their considerations and to resolve them.


“Just as a result of Google owns the gate and also the entrance to the digital system of this country, they must not act randomly and enforce their rules and laws that area unit contrary to our country’s laws," aforesaid Vishwas Patel, founder of CCAvenue and chairman of Payments Council of india and a member of Iamai. “Google’s substitute courts is that it doesn't want run authorization because it isn't a payment system operator and, here, it's mandating that Indian apps use solely Google’s proprietary request and payment systems. Google shouldn't exercise its dominant position, rather permit a level-playing field for everybody," he added.

“India wants an area app store long-run, else half-hour tax can eat up most businesses; is anyone making an attempt to create one?" Mathur of Razorpay aforesaid on Twitter last week.

Payments Council of india founder Patel aforesaid within the twenty nine Sept note that Google’ can’t “force" Indian developers to use Google request and charge a commission for it.


The Indian developers decide to lobby the govt. and are available up with another to Google. In fact, business channel ETNow rumored last week that the govt. is aiming to build its Mobile Seva app store, that has principally catered to MSMEs, to act as another to Google and Apple’s platforms.

The government is reportedly aiming to build the Mobile Seva app store necessary on all smartphones. Paytm recently listed on the shop, that principally has government apps.

In the absence of any legal means that, the govt. can have its work cut out for creating a viable different to Google and Apple, consultants aforesaid.


“Other app stores haven't been able to catch up with Google Play as a result of they lack network effects. Google’s Play Store is necessary to form use of Google Mobile Services, that features alternative apps like Google Maps," Manjunath Bhat, senior director analyst at Gartner, told Mint last week.

On 29 Sept, Google aforesaid, “Play distributed apps should use Google Play’s request and distribution system because the methodology of payment if they need or settle for payment for access to options or services, together with any app practicality, digital content or merchandise. this is applicable solely to apps and has been supposedly done to stop revenue leakages to Google from Google Play from Jan 2021."


Stay tuned for more information.

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